CULT-URE

Today culture has a powerful new vector: the internet. Ideas - from a YouTube video to a viral marketing phenomenon or a fundamentalist religion - are travelling further and faster, and changing the cultural landscape like never before. In a new electronic democracy of ideas, cultural power is devolving to the creative individual. We will soon all have the means to create; we just have to decide whether it be art or bombs. In our symbol-drenched lives we desperately need a way of decoding the messages that bombard us. Written and designed by Rian Hughes, 'CULT-URE' is the culmination of a decade's research into why and how we communicate. 'CULT-URE' provides a thought-provoking exploration into media convergence within our digital age and an insider's guide into the changing nature of communications, perceptions and identities. Set to become a cult publication for the digital generation, 'CULT-URE' is the 21st century answer to Marshall McLuhan's seminal 'The Medium is the Massage'. 'CULT-URE' is your thought-provoking guide to surviving the new media revolution, and a potent inoculation against infection by dangerous ideas.