Chiudi

Aggiungi l'articolo in

Chiudi
Aggiunto

L’articolo è stato aggiunto alla lista dei desideri

Chiudi

Crea nuova lista

Offerta imperdibile
Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency - cover
Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency - cover
Dati e Statistiche
Wishlist Salvato in 0 liste dei desideri
Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency
Disponibilità in 5 giorni lavorativi
69,58 €
-7% 74,82 €
69,58 € 74,82 € -7%
Disp. in 5 gg lavorativi
Chiudi

Altre offerte vendute e spedite dai nostri venditori

Altri venditori
Prezzo e spese di spedizione
ibs
Spedizione Gratis
-7% 74,82 € 69,58 €
Vai alla scheda completa
Altri venditori
Prezzo e spese di spedizione
ibs
Spedizione Gratis
-7% 74,82 € 69,58 €
Vai alla scheda completa
Altri venditori
Prezzo e spese di spedizione
Chiudi
ibs
Chiudi

Tutti i formati ed edizioni

Chiudi
Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency - cover
Chiudi

Promo attive (0)

Descrizione


Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.
Leggi di più Leggi di meno

Dettagli

Data Analytics Applications
2016
Hardback
236 p.
Testo in English
235 x 156 mm
567 gr.
9781498761260
Chiudi
Aggiunto

L'articolo è stato aggiunto al carrello

Chiudi

Aggiungi l'articolo in

Chiudi
Aggiunto

L’articolo è stato aggiunto alla lista dei desideri

Chiudi

Crea nuova lista

Chiudi

Chiudi

Siamo spiacenti si è verificato un errore imprevisto, la preghiamo di riprovare.

Chiudi

Verrai avvisato via email sulle novità di Nome Autore